By Alexandra Avram, Intern at Kai CommunicationsWhether you’re just starting out or you’ve been writing for years, securing a spot in the pages of a national newspaper detailing your client’s latest product or service, or elevating them as a thought leader, is an achievement many long for. However, getting your story published in large media outlets requires more than just...
How To Pitch To National Newspapers & 5 Top Tips!Lucy Harris, Intern at Kai Communications Learning the tricks of the PR trade can take time but it’s important to know how to get the attention of the press for all the right reasons. Here is a collection of top tips and information on how to pitch to national newspapers; looking at...
By Emily Fellows, Intern at Kai Communications. PR and journalism have common goals to provide newsworthy, interesting information and be heard by their audiences on the same platforms, but from a PR perspective, building relationships with journalists can be difficult.Here are some of the things journalists tell us they would like PR’s to avoid: 1. Inaccurate information Information provided to journalists must...
