By Emily Fellows, Intern at Kai Communications. PR and journalism have common goals to provide newsworthy, interesting information and be heard by their audiences on the same platforms, but from a PR perspective, building relationships with journalists can be difficult.Here are some of the things journalists tell us they would like PR’s to avoid: 1. Inaccurate information Information provided to journalists must...
Increasing Diversity in PRBy Emily Fellows, Intern at Kai Communications. We know that diversity and inclusivity are influencers on organisational success, and PR businesses are no different. Research from the CIPR revealed that 92% of the profession come from a white British background. We also know that disability is the diversity issue least spoken about in the PR industry. Yet editorially, journalists increasingly favour...
March 2020 changed everything for everyone. Businesses had to navigate new ways of working to ensure success, both remote and hybrid, and the PR and journalism industries were no different. With the challenges of COVID focused news, remote working and job losses, PR had to adjust and discover new ways of communicating with journalists who were mostly no longer working...
TikTok is commonly mistaken as another fad trend for Generation Z, but it may well be your answer to engaging a younger audience and creating brand awareness. But don’t worry, to begin with all you need is a phone, the TikTok app downloaded and launched, and a creative spark. By Mya Mills, Intern at Kai Communications September 2016 saw the...
By Maya Tsoar, Account Executive at Kai Communications. Being able to write an effective press release is key to getting PR coverage for a business or client, but the art of writing a good press release takes skill and practice. Your article can’t just appear as a form of free advertising dressed up as relevant content. There are few ground...
Kai Communications has enjoyed worked in collaboration with Dr Lynda Shaw for over eight years. We have helped create and drive traffic to Lynda’s new website, established platforms to facilitate future potential partnerships and alliances, and produced powerful PR campaigns that led to new business and brand awareness. One of our recent PR campaigns for Dr Lynda Shaw focuses on ‘how to...
