Revenge Bedtime Procrastination - 16 Pieces Of Global Coverage In Two Days For Dr Lynda Shaw
Kai Communications secured 16 pieces of coverage for Dr Lynda Shaw about ‘Revenge Bedtime Procrastination’ in the space of two days and the story was featured by the likes of The Mail Online, Daily Mail, Australian News Review and Washington News Post.
Dr Shaw explains what Revenge Bedtime Procrastination is: “It’s when we actively choose not to sleep to regain some sort of “me time” which we feel has been taken from us by all the other priorities in our life that make us feel out of control. The brain doesn’t do uncertainty and it doesn’t do gaps, so it fills the gaps with information and control seeking behaviour. In this context, Revenge Bedtime Procrastination is a revenge for the out of control world we are experiencing, however ironically it only serves to hurt us further.”
Hazel Scott, Director of Kai Communications says: “We can all think of a time when we have spent an extra hour awake scrolling away on our phones even when we’re exhausted and suffer the consequences the next morning as a result, but it has become a real problem during the pandemic. We are delighted by the uptake of this article and how successful the media coverage has been for Dr Shaw. Clearly Revenge Bedtime Procrastination is something many of us can relate to and something we need advice on how to fix!”
In the articles Lynda explains why Revenge Bedtime Procrastination is on the increase and how to break the habit. Here is a great example of the coverage from the Australian News Review.
Are YOU guilty of ‘revenge bedtime procrastination’? – AustralianNewsReview
